Accounting Rate of Return Calculator
Calculate the average annual profit as a percentage of the investment
Annual Profit Breakdown
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Year | Net Profit | Cumulative Profit | Return % |
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1. What is the Accounting Rate of Return (ARR)?
The Accounting Rate of Return (ARR)—also called the Average Rate of Return (ARR)—measures the profitability of an investment based on accounting profits (not cash flows). It is expressed as a percentage and helps businesses evaluate capital budgeting decisions.
Key Features of ARR
✔ Uses net accounting profit (not cash flows).
✔ Simple to calculate (no discounting required).
✔ Helps compare projects based on average annual profitability.
2. ARR Formula
The basic ARR formula is:
Expanded Formula (if salvage value is considered):
Where:
Average Annual Profit = (Total Profit Over Life of Project) / (Project Life in Years)
Initial Investment = Total upfront cost
Salvage Value = Residual value at the end of the project
3. How to Calculate ARR (Step-by-Step Example)
Example Scenario:
Initial Investment: $100,000
Project Life: 5 years
Expected Annual Profits:
Year 1: $20,000
Year 2: $25,000
Year 3: $30,000
Year 4: $25,000
Year 5: $20,000
Salvage Value: $10,000
Step 1: Calculate Total Profit Over 5 Years
Step 2: Compute Average Annual Profit
Step 3: Apply ARR Formula
Option 1 (Using Initial Investment Only)
Option 2 (Including Salvage Value)
(Note: Some companies use average investment instead of initial investment for a more conservative estimate.)
4. How to Use an ARR Calculator
Enter Initial Investment → $100,000
Input Annual Profits → $20K, $25K, $30K, $25K, $20K
Add Salvage Value (if applicable) → $10,000
Select Calculation Method → Initial or Average Investment
Click "Calculate ARR" → Result: 24% or 43.6%
5. Interpretation of ARR Results
ARR Value | Interpretation |
---|---|
ARR > Target Rate | Project is acceptable. |
ARR < Target Rate | Reject the project. |
Comparing Multiple Projects | Choose the one with the highest ARR. |
Example Decision:
Company’s Hurdle Rate = 20%
Project ARR = 24% → ACCEPT
6. Advantages of ARR
✅ Simple & Easy to Understand – Uses accounting data (no complex discounting).
✅ Quick Comparison – Helps rank multiple projects.
✅ Focuses on Profitability – Measures return on investment (ROI).
7. Limitations of ARR
⚠ Ignores Time Value of Money (TVM) – Treats all profits equally (unlike NPV/IRR).
⚠ Uses Accounting Profits (Not Cash Flows) – May not reflect true liquidity.
⚠ No Clear Decision Rule – No universally accepted "good" ARR threshold.
8. ARR vs. Other Investment Appraisal Methods
Method | Formula | Considers TVM? | Uses Cash Flows? |
---|---|---|---|
ARR | ❌ No | ❌ No (uses profit) | |
Payback Period | Time to recover investment | ❌ No | ✔ Yes |
NPV | ✔ Yes | ✔ Yes | |
IRR | Discount rate where NPV=0 | ✔ Yes | ✔ Yes |
When to Use ARR?
For quick profitability estimates.
When cash flow data is unavailable.
For internal performance comparisons.